EssentielleBeauty views beauty as ritual. We believe in strong women who know the power of beauty and controlling their own destiny. Ritual is a way of connecting with the past, centering and drawing on our force as women, and then using that strength to be modern.
Beauty and femininity are both mystical and empowering. We can’t control our natural looks but we can shape and change the image we present to the world. We can fix most skincare problems and use colored products to enhance our features. Thus skin care is our foundation while makeup is our mask. Both are fun and allow us to be children again, playing with colors and textures, using art to create the image of ourselves that is who we really are.
Rituals cross cultures and times.
Geishas used their elaborate dress and makeup routines to create glamorous and idealized women. By softly rolling her hair into sophisticated concoctions and dusting her face with white rice powder, a simple girl could turn herself into an exotic beauty.
Courtesans emphasized their femininity with jewels and a hint of rouge. They ruled men not only with their delicate dress but also with their minds and witty conversation.
Harem residents applied kohl to their eyes and exotics scents on their bodies to stand out. Sharazad captivated her Sultan late at night not only with her detailed stories but also her mysterious and unreadable eyes.
Brides in Indonesia are bathed and oiled, while in some Arab and Indian cultures they are painted with elaborate henna patterns. The ceremony itself, in which they’re wed, is used to mark the transition from girl to women. We rarely celebrate such transformations today though many rituals are still practiced and honored. Indeed, baths have been a communal ritual across many cultures.
And beauty is defiant. When we care for ourselves we state that we matter. It’s also soft and feminine, like a flower it opens at dawn to share its radiance. Today the range of beauty products that exist is overwhelming but also empowering. They are a compliment to our natural state.
Find your ritual and be beautiful.