American beauty rituals
Americans are in a hurry and individualistic. We’re a melting pot of past traditions and ever evolving realities. American women are driven by trends, family practice, regional tradition and the public nature of our beauty industry (the largest in the world).
What rituals do Americans have? We tan, whiten our teeth, get manicures and share our beauty secrets publically. American women follow our own ideas about what works for us, sometimes drawing on the past but mostly moving forward.
And our beauty industry keeps us current with a dizzying array of makeup collections each season. From innovative skin care to new shades and textures, American women have more choices than most, along with advice and a wide range of price points.